Instructions for authors

SLOVENSKY

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Please e-mail your paper in Slovak, Czech or English language and in the maximal extent of 10pages, including abstract, key words, illustrations, charts and the list of bibliography to novetrendyvmarketingu@gmail.com in the MS Word text editor until November 7th, 2011 at the latest.

Text format (unless specified otherwise in brackets below):

  • • Font type: Times New Roman
  • • Font size: 12 pt
  • • Alignment: justified
  • • Spacing: 1
  • • All margins: 2.5 cm
  • • Chart description: above the chart and including the reference
  • • Illustration description: under the illustration and including the reference
  • • Quotations and referenced passages: use numbered footnotes on the relevant page

Content arrangement of the paper (see paper template on the conference webpage):

  • • Title of the paper in English (14 pt, bold, CAPITAL letters, align centre)
  • • Name and surname of the author/authors (14 pt, italics, align centre)
  • • Abstract in English: maximally 15 lines
  • • Key words in English: maximally 10 words
  • • Titles of the chapters (14 pt, bold)
  • • Text of the paper
  • • The list of bibliography: in accordance with STN ISO 690
  • • Contact details: name of the author/authors with full academic degrees, name and address of the organization, e-mail of the author/authors (align left)

The papers from PhD students and papers to Section 5 - The interaction of mass media and marketing communications have to be sent together with one review written by the supervisor of the student’s thesis or by another expert in the field who has completed 3rd level of university education (PhD.). The review has to be written into the default review template, which is available on the conference webpage. Please note that the paper from PhD student without the review will not be accepted.

Received papers will be published in reviewed conference proceedings, in case they will meet the given requisites. Paper publishing is conditioned by conference attendance.

The presentation of the paper, including discussion, may not exceed 15 minutes. Laptop and projector will be ready in each section.

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