Quo Vadis 2025: Value & Experience
Dear colleagues, we would like to invite you to the international scientific conference of the Faculty of Mass Media Communication of the University of St. Cyril and Methodius in Trnava entitled QUO VADIS 2025: Value & Experience.
The scientific event is intended for PhD students and young scientists. Following other editions of the QUO VADIS scientific conference, this year we are also organizing stimulating discussions in two interrelated and seamlessly connecter blocks - in person, at the Faculty of Mass Media Communication of the UCM in Trnava, but also via online streaming.
Central Theme
The main theme of this year's conference is an open discussion about media and communication content in relation to its audiences. One of the key attributes of the media industry has always been, still is, and will continue to be the ability to offer target audiences a wide range of different products, as well as services, experiences and value-driven impulses.
The increasingly dynamic course of communication and technological innovation allows those who create content to work with a multitude of intuitive tools, platforms and applications used to edit and distribute information and entertainment. As a result, there is an almost unlimited choice of preferred content types, as well as experiences and values, through the use of diversified services and multi-platform interfaces.
In the context of the controversy about the gradual transition from products (goods) with at least partially materialised substance to services and experiences in a fully symbolic plane, it is therefore necessary to talk about a new mentality of media publics, consumer generations and groups of people with diverse expectations and preferences.
What will you get out of the conference?
At the conference, you will learn what types of media content and topics are currently popular or what socio-cultural and economic contexts need to be taken into account in innovative marketing strategies. You will find out which platforms are optimised for distributing specific types of content, what values are attached to different consumer generations or what types of experiences are sought after by today's media audiences.
PhD students, young scholars and renowned practitioners will also discuss the challenges and opportunities associated with understanding the mentality of today's media audiences, their expectations and preferences. We also attach particular importance to other communication phenomena, such as the improvement of professional and non-professional content creation processes, the promotion of products, services and experiences in collaboration with audiences, or the use of social media and artificial intelligence-based tools to achieve higher levels of interaction with target audiences.
The aim of the conference is to broaden existing professional discussions in the fields of marketing, media, arts and digital games, as well as to highlight evolving communication phenomena and current topics of discussion in the field of media and communication studies.
The event aims to encourage young scholars to share their acquired knowledge and practical experience, and to be willing to report on important findings as well as the results of their own research. Interpretive discussions focus on current trends and challenges, especially in the fields of media content creation and reception, marketing messages and the arts.
Discussion topics:
