Method Lab is a research centre of the Faculty of Mass Media Communication at the University of St. Cyril and Methodius in Trnava, focused on research in the field of marketing communication. The centre carries out anylyses, scientific studies and publications that deal with current topics such as neuromarketing, digital media and consumer interaction. Method Lab also includes a neuromarketing laboratory that studies the response of individuals to various visual and audio stimuli. The centre actively cooperates with partners from practice, thereby connecting theory with real applications.

Head of the department: Mgr. Peter Krajčovič, PhD.