Research at FMK UCM

The Faculty of Mass Communication conducts research in various disciplines that reflects current challenges and trends in the field of media and communication. The main areas of our research include:

• Media Culture and Social Phenomena

  We investigate how film and television production reflect and influence socio-cultural phenomena of the 21st century. Our scientists analyze various aspects of hypermodern media culture and its impact on society.

• Creative Industry and Digital Games

  Our experts are dedicated to developing innovative models for monetizing digital games and integrating them into the creative industry. This research supports the development of new business opportunities in the digital age.

• Marketing communication

  We investigate the impact of digitalization on the marketing communication of products for enviromentally conscious users. Our work contributes to the development of sustainable marketing strategies.

• Education and Digital Technologies

  We focus on the risks and opportunities of online education in an era of technological change. We create interactive multimedia learning materials and implement digital games into the educational process in elementary schools.