Our creatives brought gold from Brussels. Klaudia and Jozef won with their project "Drink less, experience more"
They were inspired by the phenomenon of FOMO - the fear of missing important events. See what their campaign looks like.
A student of the FMK UCM in Trnava showed that education about responsible alcohol consumption can be attractive and understandable even for young people. With this topic, they also impressed people beyond Slovakia's borders - at the prestigious international competition United in Moderation Award 2025.
Klaudia Stanislavská and Jozef Prokein created a campaign about responsible drinking among young people, which they also presented to the expert jury in Brussels. Their project "Drink Less, Experience More" targets Generation Z and builds on a strong, easy-to-remember message. The work avoided moralising and treated the topic in a way that is understandable and close to young people.
Check out our students' campaign:
The supporting theme is close to the students' hearts
Their main inspiration was the phenomenon of FOMO (Fear of Missing Out), i.e. the fear of missing out on important moments in one's life. They transferred this principle to situations where people get so overwhelmed with alcohol that they no longer notice what is going on around them.
The authors brought a strong vision and perspective to the project and used language that works among young people. "We started from an insight that students in particular are familiar with: when they miss a day of school, that's when the most interesting things happen. It's very similar with alcohol," explains award-winning student Klaudia Stanislavská.
"It doesn't seem like it, but the production of a campaign about alcohol is quite a complex topic, and that's why we had to go through expert lectures from the field of psychology or law," added Jozef Prokein.
You can read the full article on Teraz.sk.
Image source: TASR/François de Ribaucourt
