Department of Marketing Communication

Within the scope  of education, the members of  Department of marketing communication provide staff for almost all subjects of the study program Marketing communication at Bachelor, Master and Doctoral level of study. They also teach marketing and marketing communication-oriented subjects in the study programmes Mass media communication, Media relations, Digital game theory and Applied media studies. Within the educational process, the department actively cooperates with practice:

• cooperation with advertising and digital agencies (Wiktor Leo Burnett Academy, dotcom, Glidy),
• cooperation with Grow with Google Slovakia (involvement of Google trainers in the educational process and organization of regular Grow with Google x FMK events),
• cooperation with ADMA (lectures, consultations and expert mentoring of theses by experts from member agencies),
• cooperation with KRAS (presentations at conferences),
• cooperation with SIEA (implementation of  hackathon, ClusterFY project),
• cooperation with Talentway Academy (implementation of project-based learning and design thinking methods into the educational process and organisation of joint hackathons with partners from practice).

Nowadays, the scientific research activities of Department of marketing communication focuses primarily on solving problems related to communication activities application of business entities in digital environment, in the context of social media use and portable electronic devices. The  emphasis is placed on some environmental aspects and sustainability of  proposed measures, in order to improve the current state of  business environment.

Male and female members of this department participate in several grant projects of national and international importance, while extending and deepening not only theoretical, but also practical knowledge and skills in the field of media marketing and promotion of products in  market environment. At the same time, they analyse the  possibilities of targeted influence on customers' purchasing behaviour and building long-term, mutually beneficial business relationships. The most important findings of the research use to be subsequently published for the general professional public by means of  scientific monographs, university textbooks, scientific papers and studies in journals and proceedings registered in globally recognized databases.

The presentation of the results achieved at international scientific conferences and professional forums is a matter of course. Male and female members of the department are active in various professional associations supporting the development of Media and communication studies study field  (Česká marketingová společnost, POPAI). At the same time, some of them are members of scientific boards of prestigious  publishing houses, specializing in scientific and professional literature (Wolters Kluwer)editorial boards of scientific journals indexed in prestigious databases or members of organizing committees of international conferences focused on marketing and media.

The Department is a co-organizer of the International Scientific ConferenceMarketing and Media Identity.It is an important and prestigious event, with a long tradition, which is attended by some domestic and foreign experts from academic grounds, as well as from practice. Male and female members of this department are also the organisers of popular student event Týždeň vedy a techniky.