The 15th Marketing and Media Identity Conference will be about the power of communication
The theme of the event is "The Power(s) of Communication" and will focus on international trends in marketing, media and technology.
The Faculty of Mass Media Communication of UCM in Trnava is organizing the 15th Marketing & Media Identity 2025 conference, which will take place on 11 and 12 November 2025 in the historic GOYA mansion in Voderady. The theme of the event is "The Power(s) of Communication" and will focus on international trends in marketing, media and technology.
The main conference panel will start on Tuesday, November 11 at 9:30. It will feature presentations by top experts in the field of communication and media. The discussion on the future of communication in the digital age will open with:
- Zuzana Eliášová - an experienced communicator, graduated journalist and three-time winner of the Spokeswoman of the Year award, who has worked in both the public and private spheres and currently represents the national organisation Slovakia Travel.
- Branislav Král - moderator of TA3 news television and a well-known face of political debates.
- Beatriz Feijoo - expert in advertising literacy and digital education for children and youth. She currently works at Universidad Villanueva in Madrid and is the President of the Infancia y Comunicación Association.
- Róbert Slovák - long-time advertising creator, film producer and civil activist. He is the creative director of Slovák & Friends agency.
- Roman Lipka - founder and producer of the game studio Collision Games (formerly Team Vivat). He came to prominence mainly thanks to the development of the game Vivat Slovakia.
- Michal Božík - psychologist and researcher at the Research Institute of Child Psychology and Pathopsychology.
On the same day, from 13:30, well-known Slovak influencers will discuss the topic of responsibility and trust in the influencer marketing environment:
- Samuel Kováčik alias Vedator_sk
- Kristína Tormová - kristina.tormova
- Lenka Hrobárová alias skumavka
"Marketing & Media Identity 2025 will bring a dialogue on how communication shapes our world - from advertising, media and influencer to artificial intelligence and the gaming industry. We want to create a space for the exchange of experiences, value attitudes and new forms of responsible communication," said the Dean of the Faculty of FMK UCM Assoc. PhDr. Ľudmila Čábyová, PhD.
The full programme of the conference can be found on theofficial website of the conference.
