FMK Insights: Magdaléna Kajan Discusses Personal Branding and Communicating on Sensitive Topics

Magdaléna Kajan is one of the professionals shaping the way brands communicate in the digital space. Her many years of experience in marketing, communications, PR, and branding have led not only to work for well-known companies but also to the development of her own projects. In the latest episode of the FMK Insights podcast, you can hear more about her work as well as about brand building and communication in sensitive sectors.

Magdaléna Kajan has extensive experience across various industries, ranging from the automotive sector—where she held marketing positions for the ŠKODA brand—to the technology sector at Sygic, where she served as Global PR and Communications Manager. It may be precisely this broad range of experience that gave her the perspective to start her own venture.

Magdaléna is the co-founder and marketing director of the ksebe portal. This portal focuses on online consultations with psychologists. The ksebe project entered the market at a time when online therapy was not as accessible as it is today. Building a brand in this environment and working with the highly sensitive topic of mental health was—and still is—challenging.

You can learn more about how to approach this topic and market it effectively by listening to our new episode of the FMK Insights podcast:

It improves people's quality of life

The projects Magdaléna is involved in demonstrate that a well-designed brand can have a real impact on people’s quality of life—whether it’s access to mental health support or the way we perceive communication in the digital world. You can learn more about Magdaléna’s projects and experiences by listening to the full podcast episode.

You can listen to all episodes of the FMK Insights podcast on podcast apps, including Spotify, Apple Podcasts, and YouTube. The episodes are also available on our website. In them, you’ll find more interviews with our alumni about the world of mass media, marketing, and digital games.

Author of the article: Klaudia Danišová