FMK students explore marketing trends at the "Successful 2026" conference
During the event, they learned about the latest trends in marketing, leadership, and communication directly from experts.
The Faculty of Mass Media Communication (FMK) at UCM in Trnava actively participated again this year in the prestigious professional event, the TA3 Conference: Úspešní 2026, which took place on May 7, 2026, at the NH Bratislava Gate One hotel. The faculty was represented by Dr. Rastislav Zábojník along with six FMK students from various study programs, who had the opportunity to experience the real-world environment of a professional conference and draw inspiration directly from industry leaders.
For students in particular, attending the event presented a unique opportunity to explore the latest trends in marketing communication, digital media, personal branding, and leadership. The discussions addressed the current challenges facing the modern job market and offered practical insights on how to prepare for these changes while still in school.
Authenticity in Communication in the Age of AI
The conference speakers included prominent figures from the worlds of business, media, marketing, and personal development. Participants discussed topics that are currently having a significant impact not only on marketing strategies but also on corporate culture and expectations of leaders.
“Key topics at the event included the authenticity of communication in the age of artificial intelligence, the growing importance of psychological safety in companies, and the changing demands placed on leaders and brands in the digital environment,” said Dr. Zábojník.
One of the panelists was Peter Šebo, an adjunct lecturer at the FMK UCM in Trnava, founder and Chief Digital Officer (CDO) of the PS:Digital agency, and winner of the 2025 Marketer of the Year award. He addressed topics such as building brand trust in the digital environment and emphasized the importance of authenticity in marketing communications.
For the students, his presentation was all the more valuable because he is an expert they also encounter during their studies at the faculty. As a result, they left the event not only with new knowledge, but also with motivation and concrete ideas for their future professional development.
Photo source: Rastislav Zábojník
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